Advisory

What I advise on. And for whom.

Fox Meridian Advisory is an independent advisory firm in Amsterdam, founded by AJ Hesselink. It advises on transformation, reputation and enterprise value, and on the role communications plays in each.

Boards and executive teams

From a cost you accept to a value you count on.

Most boards know what communications costs and accept it. Far fewer can say what it adds. I help you make it a driver of value you can see: clear on what it is for, what it should cost and what it returns.

What it coversValue measures and accountability Cost base and external spend Agency and partner models Board and CEO advisory Reputation exposure and decisions under pressure

Communications leaders

Drive real value from a function built for today’s reality.

The leaders who do well next will own the value communications creates and be measured on it. I help you rethink the operating model, roles and structure so the function can adapt again and again, and make the case at the top.

What it coversOperating model, roles and structure AI capability Governance Agency and partner relationships Value measures

Owners and operators of communications businesses

Reimagine a business model that has run out of steam.

The model that built this industry is under pressure, clients are already buying differently, and change is coming whether anyone welcomes it or not. I help you see honestly where the firm is weak, decide what clients will pay for next and lead the change.

What it coversAn honest view of where the firm is weak Operating model change Leadership What clients will pay for next Readiness for the next phase or the next owner

Transformations under way

Most transformations are announced well and delivered badly.

Communications decides much of that gap: whether leaders tell the same story, whether people know what changes for them, and whether customers, investors and staff believe the change is real. I work with the leadership team while the change is happening, so you see early where it is stalling and why.

What it coversTransformation strategy and plan Objective and target setting Narrative and communications Leadership and team alignment

How the work is organised
Created

What grows?

Protected

What could destroy it?

Captured

Who gets the value?

Every engagement asks all three, because the best decisions do all three. How the work is built →

Fox Meridian at a glance
Firm
Fox Meridian Advisory B.V.
What it is
An independent, principal-led advisory firm
Launched
October 2026
Based in
Amsterdam, the Netherlands
Founder
Arent Jan (AJ) Hesselink. Former President and CEO of Edelman EMEA, former CMO Asia Pacific and Global Transformation Leader at Royal Philips, and former head of the Benelux bureau for Dow Jones Newswires and The Wall Street Journal.
Advises
Boards and executive teams, communications leaders, and owners and operators of communications businesses.
How it works
A senior principal works directly with each client, with specialists brought in for each mandate. Three to four mandates at any one time.
Registered
KvK 42194037